The QVC team will be attending this year’s multi-trade show at Earls Court with one aim – to find new products for its regular one hour, Sunday morning programme dedicated to DIY products.
QVC buyer for DIY and garden, Chris Gardner, will be at the show with QVC presenter Julian Ballantyne, to find as many new products as possible to show their viewers.
“We thought that our viewers would be interested to see how we track down new products and also see footage of our existing vendors at the show,” explained Chris Gardner.
Exhibitors across all three shows have been challenged to put forward their best new ideas for consideration but have been warned to take into account that they will have to be confident their product can demonstrate enough points of difference or new features to sustain eight to ten minutes of air time as well as offering value against the high street and other routes to market!
Chris explains, “We offer our customers products that have a point of difference, a story or USP and where we can demonstrate the benefits of purchase.”
The team at QVC says that their buying decisions are driven by the individual product and value against the marketplace and not on brand recognition.
One company which has benefited from being spotted by QVC is C Enterprise UK Ltd, which created the POWER8 workshop – a full cordless ‘Workshop in One’ that comes in its own armoured carry case. Chris Elsworthy, the product’s inventor will be exhibiting at the 2009 show.
He comments, “The POWER8 workshop has already benefited from airtime on QVC Germany, where it went down really well, and will have its first airing in the UK and in the US in the next couple of weeks.
“Our problem was keeping the description and product demo to within eight minutes! But working with QVC has been a good lesson in how to really focus on selling a product quickly and easily.”
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